Power of the label
The purpose of a product label is to make the product pop off the shelf. With all the competition and visual overload these days its hard to achieve. My approach is always to produce a solution that changes your perspective of the product and existing culture. In this case fitness supplements that are green and lean giving you the required essential nutrients to help in your fitness regime. And keep the existing look of the labels that we came up with previously. We came up with some visuals and presented them. The initial reaction was one of "oh is that all?" from the client.
Mmm... what now? A quick call and meeting with the client and we discussed the original brief to remind us of our objective. Phew...he agrees we did come to that conclusion. No other embellishments it had to reflect the product. Green, clean and lean.
All up the client was pleased he favoured the letter approach and was ready to go to the next step and produce the label asap. Ah the simple act of good design.