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Its just the beginning. 
September 2015 

Some existing booklets were viewed along with some previous files. It was agreed that we needed to get across the energy and optimism of the class which was evident throughout their end of year comments. We kept the headings in a handwritten style script and tidied the layout to give it more of a crisp and sharp feel. This was combined with some random placement of photos to create a less formal treatment. 




The booklet needed to be formal in a playful way that showed off the energy and vibe of the students. A formal pallette of colour was selected (the school colours) and that part was simple. The treatment included a retro sports font and some angular panels with key headings to give it some energy and movement.


A rich background treatment of the school red was introduced on the photo pages to highlite the images. These acted as feature pages and broke up the the profile sections. A little watermarking added to the design giving it some depth and reinforcing the branding of the school.






Information pages were simplified to add to the ease of reading. 





Delivery was on time and the booklet went to the printer with cropmarks and bleed to suit the digital run of a few hundred. Client was happy and another story in the chapter of the school was told. 

To you. Your business and its values. The integrity of the work
and its purpose.

To you the client. To produce a cost efficient result using the appropriate resources.

To the end user and targeted customer of the commissioned project and purpose.