Skin4u is a DMK skin clinic primarily dealing with skin conditions and how to treat them the body to achieve this with a little help from some natural products. Situated in Glenelg, Val Roche and her team services the area and surrounding suburbs through direct email contact and word of mouth. Her initial request for social media help turned to website and branding assistance to boost her approach to marketing.
A refresh of the skin4u logo was the first task to tackle. Simplified font treatment and a crisp look on a white background. Keeping the familiar graphic was deliberate as we still wanted that built up recognition from the previous mark.
We made sure the site was easy to navigate with clear images and content to access in the site from the front page
Large style images on page and branding to suit were developed and used throughout the site. This was to be carried through to the offline branding as well.
Along with the new design, we incorporated the essential email capture on the site to maximise engagement via the web and social media. The booking mechanism makes it easy for potential customers both on the side of the site and at the bottom of the page.