Client

Jimmy Elias and son

Area

Design / Branding / Print Management

Date

August 2017

The Company

Jimmy Elias migrated to Australia from a small island of Greece (Limnos) in 1973. He had the opportunity to work as a fish processor and develop his own business, in the small town of Thevenard, South Australia. Jimmy Elias migrated to Australia from a small island of Greece (Limnos) in 1973. He had the opportunity to work as a fish processor and develop his own business, in the small town of Thevenard, South Australia. After 30 years of experience in the seafood industry, Jimmy moved to Adelaide, where he has continued his successful business with his son Stamati.

The solution

Stamati approached us with a request to produce a corporate folder and info pack to use when marketing his service and product to the premium restaurants and food grocers in Adelaide. It was important that he portrayed a quality image with a premium product. We suggested an A3 folding out to an A4 folder with a flap to include business cards on a quality stock. Embellish that with a matt coat and UV high gloss varnish on selected images to add a bit of tactile style. 

A deep sea image with some ambient light and reflections added to the quality and rich feel to the folder. Some beautiful photography of products and it all came together.

The story in pictures

It all began...

Here was a story that sounded very familiar to a lot of Australians over the decades. A copywriter was commissioned to provide some well worded text and info in addition we asked for some archive material and historical images and photos. All this was  combined in the project and added to the richness of the folder and inserts. 

Photography

Product images

A photo session on premises was organised and set up quickly as the staff and business couldn't afford any downtime. Some beautiful imagery was produced showing off the quality product to the world.

Result

A great result was produced for the new marketing drive Stamati was planning for the future. His overall response to the finished product was one of pride in his business and a new enthusiasm to tell the world. 

contact

  • Phone:
    M: 0419 817 169
  • E-Mail:
    This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Website:
    parashis.com

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