New Logo, Branding and Product Label development project. An Award winning fitness guru and body builder wanted to develop a unique look and feel to the typical gym culture branding. Along with creating the new brand language and sub brands he needed to produce labeling for a health drink supplement.
An award winning fitness and body sculpting guru here in Adelaide needed to provide info and health products to his ever increasing client base. But he realised he needed to rise above the normal culture and attract a "premium service" seeking client that would pay for the services and training he offered.
A variety of print solutions were developed and produced for printing. The key elements were the strong "action figures" and the graphic patterns used to identify and produce a strong graphic language. The whole treatment had a distinctly different look from what usually appears on the shelf and in gym culture.
A great result with sales of the drink increasing and the effect the branding had on sign-ups to the services. A distinctly different clientele from the previous branding. The demographic that the new branding attracted was in line with the premium product and brand that we set out to create.